Back when the Earth was flat, Zane E. Punditty was thinking in terms of circles and spheres. The critics called him one-dimensional,...

Back when the Earth was flat, Zane E. Punditty was thinking in terms of circles and spheres. The critics called him one-dimensional, but they soon found themselves all balled up in knots. "Ouch," they cried. "Please straighten us out." And with that simple request from fellow sentient beings, The Punditty Project was born. From Aug. 22, 2008, through Sept. 13, 2009, an image of Walter Cronkite served as TPP's visual icon. However, in a bold rebranding move inspired by a 4-mile run on a warm afternoon, TPP's marketing division decided it was time for an overhaul. On Sept. 14, 2009, "Disembodied Progress" replaced Walter Cronkite as The Punditty Project's visual icon of record. Punditty sketched "Disembodied Progress" with pastels after reading the first 50 pages of Aldous Huxley's "The Perennial Philosphy." The change in branding strategy represents a less linear but equally valid approach to conveyance of truth(s) than those favored by the likes of Cronkite in the days of three major networks and family-owned newspapers. R.I.P., Walter - you were last "Most trusted man in America" that Americans will ever know.